Typically, once or twice a month is ideal. Instead, try to keep a regular schedule for reaching out to your parents to keep them promptly well-informed. On the other hand, sending out an email every couple of months will barely succeed in connecting the school and home. Bombarding your parents daily and flooding their inboxes will eventually wear them – and you – out. Once you have decided on the medium of your childcare newsletter, you need to decide on the frequency and create a predictable calendar. Others prefer to send communications directly through their Jackrabbit Care parent engagement app, yet others may prefer to mail newsletters directly to the parents’ home addresses, the decision is ultimately up to you. Some preschools hand out printed hard copies of newsletters to parents as they pick up their children. Which medium do most of your parents use regularly? Which is most easily accessible? There is no right or wrong way to reach out to your parents. Or, if you’re looking for the ultimate combination of flair and simplicity, you can use a free design website like Canva to put together a professional looking newsletter using templates to create something completely unique. You could also utilize an online newsletter platform like Mailchimp to create something a little more unique. You can keep things streamlined and put updates into an email and simply send it out as it is. A physical paper copy is nice but usually electronic delivery is the most effective and timely way to get your message out to parents. The first decision you will need to make is choosing a medium for your newsletter. Luckily, we’re here to help! We’ve put together tips, resources and content suggestions to help you create a neat, organized and informative newsletter that parents will love. However, with all the responsibilities of running your business, adding a newsletter to the mix can seem like an overwhelming task. is crucial if you want your center to be a success. Keeping parents informed and up-to-date on your child care center’s news, upcoming events, policies, etc.
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